Gartner Magic Quadrant for Analytics & BI - 2020

Gartner's 2020 ‘Magic Quadrant’ for BI & Analytics has been released. Microsoft and Tableau continue to be recognised as Leaders.

Montage are New Zealand’s only company with partnerships with both Microsoft and Tableau, and are proud to partner with both these market leaders. Montage are a Microsoft Gold Data & Analytics partner, and a Tableau Gold Partner.

Montage supports Microsoft (including Power BI) and Tableau clients with product selection, license purchases, report and dashboard development, and user training and mentoring. For help in assessing which might be best for your organisation, get in contact with us and we’ll be happy to help.

The 2020 Magic Quadrant for Analytics & BI is:

2020 Gartner Analytics & BI Magic Quadrant

(Source: Gartner, Feb 2020. Read the full report here)

Some interesting quotes from the 2020 Gartner report include:

  • “Modern analytics and business intelligence (ABI) platforms are characterized by easy-to-use functionality that supports a full analytic workflow — from data preparation to visual exploration and insight generation — with an emphasis on self-service and augmentation.”
  • “Augmented capabilities are becoming key differentiators for analytics and BI platforms, at a time when cloud ecosystems are also influencing selection decisions."


Microsoft strengths (includes Power BI and Azure):

  • “Viral” spread: Although the price of Power BI Pro, at $10 per user per month, has helped the product’s market traction, this is secondary to its inclusion in Office 365 E5, which makes it “self-seeding” in many organizations. Prompts in other Microsoft Office products, like Excel, encouraging users to “visualize in Power BI” increase its exposure further — its reference customers claimed more deployments with more than 1,000 users than those of any other vendor in this Magic Quadrant. Power BI is now almost always mentioned by users of Gartner client inquiry service who ask about ABI platform selection.

  • Product capabilities: For years following its 2013 launch, Power BI was a “follower” product that had only to be “good enough,” given its price. That is no longer the case — and with the releases in 2019, the Power BI Pro cloud service overtook most of its competitors in terms of functionality. It outstripped many by including innovative capabilities for augmented analytics and automated ML. AI-powered services, such as text, sentiment and image analytics, are available within Power BI and draw on Azure capabilities. The vast majority of Microsoft’s surveyed reference customers would recommend Power BI without qualification.

  • Comprehensiveness of product vision: Microsoft continues to invest in a broad set of visionary capabilities and to integrate them with Power BI. This aligns well with the openness, consumerization and automation trends identified by Gartner as key market drivers.

Tableau strengths:

  • Customer enthusiasm: Customers demonstrate a fanlike attitude toward Tableau, as evidenced by the more than 20,000 users who attended its 2019 annual user conference. Reference customers scored Tableau well above the average for the overall experience. These users serve as strong champions for Tableau.
  • Ease of visual exploration and data manipulation: Tableau enables users to ingest data rapidly from a broad range of data sources, blend them, and visualize results using best practices in visual perception. Data can easily be manipulated during visualization, such as when creating groups, bins and hierarchies.
  • Momentum: Tableau grew its total revenue to just over $900 million through the first quarter of 2019, and achieved 14% growth from the first six months of 2018 to the first six months of 2019. Tableau remains a constant presence on evaluators’ shortlists and continues to expand within its installed base. The reference customers surveyed had mostly upgraded to Tableau’s latest version and expressed positive views about the migration experience.

Note: Salesforce completed their acquisition of Tableau in November 2019. As such, Salesforce and Tableau are represented separately in this Magic Quadrant.


In 2019, Gartner identified the below business benefits achieved by investing in BI & Analytics:

  • Increased revenue
  • Better, faster decisions
  • Improved customer satisfaction
  • Reduced IT head count
  • Reduced external IT costs
  • Reduced non-IT costs
  • Expansion of types of analysis
  • Availability of better insights to more people
  • Linking of KPIs to corporate objectives
  • Monetisation of data